Hi girls, how are you today?
Many of us love to scroll through Instagram—the trendy social media place to be where you can display your personality, connect with others, and follow fun accounts.
In fact, you likely follow pages with stylish aesthetics that leave you wondering, “How do I create my unique aesthetic for iInstagram like this one?”
Luckily, I can help!
Read my guide on how to create a stunning Instagram feed aesthetic without much effort.
Table of Contents
5 Easy Ways to Create a Unique Aesthetic for Instagram in 2021
Establish Your Brand
The first step to creating your unique Instagram aesthetic is by establishing your brand.
What makes you, well…. you?
Maybe you’re a fashionista with great style.
Perhaps you enjoy adventures and taking pictures on road trips.
Regardless of your niche, it’s essential to display your personality through your posts.
Why is that?
Well, your unique aesthetic for Instagram(i.e. your brand) can also attract people with similar interests.
To guide you through the brand establishment process, ask yourself these questions:
- Who is my target audience? Think about the type of person you want to attract to your page and what posts spark their interest.
- What are my values? Your Instagram should reflect your personality and the values you hold. Think about the things you care about and what you want to show.
- What’s my vibe? Your “vibe” is the tone you want to give your Instagram. Do you like to keep things casual and fun or minimalist and straight to the point? Ultimately, your vibe establishes the type of “feel” on your page.
Choose a Color Scheme
The color scheme is essential to your unique aesthetic for Instagram because it creates a visually pleasing feed.
Choose a selection of colors that you will incorporate in every Instagram post.
For example, if you select pink, brown, and nude, every post should include at least one of these colors.
Your colors will create consistency and establish balance on your feed.
A good way to go on about this is by creating a mood board. Pinterest is a great place to do so.
Decide What To Post
Once you determine your brand and colors, it’s time to decide what you will post.
You want your Instagram to reflect you and the things you love.
Maybe you want to post OotD (outfit of the day) pictures or interior design photos.
Or perhaps you want to alternate between travel photos and videos of your favorite recipes.
The best part about Instagram is that what you post is entirely up to you! So have fun deciding what you’d like to share.
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Edit your Photos Using Lightroom
Lightroom is an easy way to edit your photos. It’s kinda like the Dummy version of Photoshop and the learning curve is much smaller.
whenever you find an editing style that you like, you can create presets and easily apply those same edits to all your other photos.
Alternatively, if you’re totally new to editing and still find yourself struggling to find a style, many influencers sell their presets.
This way, all you need to do is find your fave influencer (who also sells presets, of course) and purchase their packs.
Your feed will look planned out and have a unique Instagram aesthetic in a matter of one click.
here is a quick video teaching you Lightroom.
How to Quickly Edit Your Photos Using Lightroom
Plan Out Your Feed
The key to living out your unique aesthetic for Instagram is planning it. Once you know what you will share, it’s time to think about a posting schedule.
You can plan your feed by creating a small content calendar or thinking about posts that look great next to each other. After a few posts, your profile will start to emulate your brand and personality!
With so many fabulous people to follow on Instagram, it can be hard to make yourself stand out from the crowd.
Luckily, you can create a unique aesthetic that fits your personality!
All it takes is brand establishment, choosing a color scheme, deciding what to post, and planning your feed.
If you ever need help, always refer back to my guide on how to create your unique aesthetic for Instagram.
Start Planning Your Unique Aesthetic for Instagram Today
If you’re totally stuck, apps such as Planoly or Laterr are a great way to plan your feed.
My personal suggestion would be using Canva Pro, as it not only allows you to reate stunning graphics, but you can also plan and post your Instagram feed directly from the platform.
I love Canva Pro so much that I’ve written an entire blog post, fully dedicated to talking about all its ups and downs (spoiler alert: it has MUCH more positives).