Why did you start La Belle Society?
I've always been a keen writer and throughout my life I've had so many friends telling me to start a blog. Cris, my boyfriend, is a full-time content creator and at the time we met, he inspired me to finally start a travel blog of my own. After a year, I decided to rebrand into women's lifestyle as I believe I have more things of value to say, rather than just being a 'travel guide'. Read more about why I rebranded from the travel niche here.
How did you come up with La Belle Society?
I wanted a blog name that inspired the idea of a chic community for women and that also reflected elegance and femininity. La Belle Society is our little space of the internet where like-minded women can learn together how to become 'better adults'.
What is the concept of ”becoming better adults”?
You might not know this but my boyfriend is younger than me. When we decided to live together, I realized how far off behind I was in organizing the house and taking care of my things, especially when compared to Cris.
I decided it was time to step up my game: I wanted to be a super woman.
That meant teaching myself about daily hacks (from reading Marie Kondo's books on smart organization methods, to being more minimal with my style), learning about home decor, understanding more about the right skincare products (and as well their ingredients), following beauty routines, and learning how to live my best life simply by educating myself to follow smart daily habits.
The idea behind this concept is to learn valuable hacks to living our lives as busy, ambitious women. We can do it all when we know the smart tricks.
Where are you from?
You'll probably be surprised to know that I am Brazilian, born and raised in the sunny city of Rio de Janeiro, where we walk in flip flops and drinks fresh coconut water daily.
The first time I moved from Brazil was when I went for a work experience program working in Park City, Utah during the winter months. From there, life was never the same.
Having now a travel bug to feed inside me, I started wanting to not only to travel as much as possible, but also to live in as many places as I could. This meant that, after Park City, I've lived in:
- Toulouse, France
- Phuket & Bangkok, Thailand
- Lausanne, Switzerland
- Barcelona, Spain (where I currently live the past 3+ years)
All this adds up to me having lived in 6 countries (4 continents).
What is your background?
Life started as an unhappy 17 year old Brazilian who was pursuing Law. Given that I've always loved to read and write, Law seemed like a profitable and logical career at the time.
What followed were years of unhappiness and anxiety. I didn't see myself as a lawyer and, even worse, Law School kept me rooted to Brazil (and as explained, I wanted to see the world as much as possible).
Long story short, I decided to ambitiously apply to the top hospitality school in the world, Ecole Hoteliere de Lausanne. To my surprise, I passed in my first try. This meant that by July I had my Law diploma at hands and by September I packed my bags and decided to live 4 years in Switzerland.
Having accumulating experiences working in fine dining restaurants, concierge, interning as a Butler for VIP villas in Thailand, and doing digital marketing for luxury properties such as Le Meridien, I found an immense passion for the hospitality industry.
Upon graduation, I started working as a sales agent, where I harvested valuable skills and experience pitching, which is my specialty as a blogger.
Your Specialty is Pitching to Brands?
As explained above, upon combining my vast hospitality knowledge with my sales experience working for a huge corporation for 4 years, I have garnered precious skills that easily land me brand collaborations (even without Media Kits or a huge social following).
From staying in luxury hotels for free, to knowing how to reach out adequately and always get an answer, to negotiating payments and deliverables. Pitching for collaborations is not only rewarding, but it is also fun when you know what you're doing.
Pitching is ALL about strategy, trust me (and a numbers game, of course).
I've been helping Cris reach out to brands and we are happy to see we almost always get what we want from our outreaches (sometimes even more than we had hoped).